Pawprint Chats: Meet Matthew Dirr of Cenco Roofing

General Manager Matthew Dirr is committed to putting high-quality roofs over Denver.

Pawprint Chats is a series where we chat with our friends, clients, and peers in our local Colorado community. It’s a chance to check in and see how everyone’s doing, in business and in life.

Today we’re talking to Matthew Diff, General Manager of Cenco Roofing. Together with his team, Matthew has been raising roofs (and roofing standards) in the Denver area for ten years – and giving back locally in the process.

Matt Dirr of Cenco roofing

YellowDog is lucky to have Cenco Roofing as a print client for over eight years. We’ve worked together on the layout and production of banners, yard signs, contracts, business cards, and more.

YellowDog: Hello, Matthew! Give us the “elevator pitch” version of what your business does.

Matthew Dirr: Cenco Roofing provides peace of mind through roofing solutions. We are locally owned, employ locally, source locally, and invest locally. We employ 20 people year-round, contribute several million dollars annually to the local economy, and contribute 2% of our top-line revenue to charity every year. We have successfully helped over 3,000 customers to solve their home issues through roofing repairs and roof replacements.

worker applying roofing tiles

YD: What has been your biggest win in the past year?

MD: As we celebrate 10 years in business in 2023, we survived and thrived by not going “virtual” but instead safely and professionally meeting our customers’ needs outside their homes. It has allowed us to continue to provide peace of mind throughout the years, throughout the pandemic and beyond.

YD: What has been one of your proudest moments as a local business manager?

MD: We believe in supporting the community that makes our business possible.  That is why, in conjunction with our charitable partners, we have been able to complete 67 no-cost roof repairs or replacements for non-traditional customers over the last 10 years.

YD: If you could wave a magic wand and change one thing about your business, what would it be?

MD: To protect customers and the local market, we wish there were more stringent licensing requirements for both companies and crews. Cenco was the 1st roofing company in the state of Colorado to certify our crews through the National Roofing Contractor’s Association (NRCA) because we believe investing in our employees and crews is the best way to ensure quality workmanship for our customers.

signage on Cenco's warehouse exterior

YD: Describe your brand in three words.

MD: Certified, Transparent, Customer-driven

Rapid-fire questions:

Are you a dog person or a cat person?
Dog person….1000%

Early bird or night owl?
Night owl.

Favorite local beer?
Coors Light.

What’s your best party trick?
Dad jokes.

What show are you currently binging?

Any book you’re currently reading?
Cormack McCarthy.

two dogs
Cenco’s mascots.

YD: Thanks Matthew! It’s been so much fun getting to know Cenco Roofing over the years. We admire your commitment to the local community. And also your dogs. Now we know who to recommend as the best Denver roofing company in town.



"Pawprint Chats: a low-key local business interview series"

Would YOU like to be featured in a Pawprint Chat? 

We’re always looking for business peers to feature in this series. Get in touch to find out more!

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Jenny Mulligan

Jenny Mulligan

President and head cheerleader at YellowDog.
Together with her husband Dan and a labrador retriever, Jenny wrangles a team of creatives and tinkerers into an award-winning business. She has an abiding love for spreadsheets and designing on Canva.

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