Pawprint Chats: Meet Laura Homann of Coven and Sage

Laura Homann is the founder of Coven and Sage, a loose leaf tea company headquartered here in Denver

Pawprint Chats is a series where we chat with our friends, clients, and peers in our local Colorado community. It’s a chance to check in and see how everyone’s doing, in business and in life.

laura homann coven and sageToday we’re talking to Laura Homann of Coven and Sage.

YellowDog: Hello! Give us the “elevator pitch” version of what your business does.

Laura Homann: Coven and Sage is a loose leaf tea company made to empower women. We create unique tea blends that are handcrafted in small batches with high-quality organic ingredients. 5% of sales are donated to organizations working to support, empower, and uplift women.
YD: What has been your biggest win in the past year?

LH: The holiday shopping season was pretty incredible. I didn’t really know what to expect since Coven and Sage is such a baby business, but people showed up with so much love and support! It really warmed my heart.

YD: This year has been a learning experience for everyone. Anything you’ve learned about your business during a pandemic?

LH: I launched Coven and Sage right at the start of the pandemic (super cool timing, right?) so this is all I know! But, in all seriousness, every single day has been a learning experience for me. Above all else, this past year has taught me the importance of flexibility. Rarely do things go according to plan, and especially not during a global pandemic.

coven and sage popup

YD: What has been one of your proudest moments as a local business owner?

LH: My proudest moment, besides launching, was having my first pop-up market in February. It was the first time my baby was out there in front of the public. Even though I’ve been selling my teas online, seeing my booth set up just made it feel real (shoutout to YellowDog for producing the killer banner). Next stop is having an actual storefront!

YD: If you could wave a magic wand and change one thing about your business, what would it be?

LH: Oh that’s a tough one! I think, if I could wave a magic wand, I would want a dedicated Coven and Sage studio and warehouse. Currently, my basement is my “tea dungeon” but oh man, a little natural light would be amazing while I prepare orders.

Coven & Sage Tea

YD: Describe your brand in three words.

LH: Luxe, Magical, Dark

YD: Love it! Now for some rapid-fire questions:

Are you a dog person or a cat person?

All animals.

Early bird or night owl?

Neither, my sleep chronotype is a dolphin (it’s a real thing, I swear).

Favorite local beer?

Princess Yum Yum from Denver Beer Co. So juicy!

What’s your best party trick?

Making friends with all the dogs and always finding the cheese tray.

What show are you currently binging?

Outlander! Scottish Highlands and herbs. Dream combo.

Any book you’re currently reading?

A couple! I’m listening to a book on mycology called Entangled Life and reading a book called Her Body and Other Parties which is a collection of short horror, queer, and fantasy stories.

What do you miss the most about pre-pandemic life?

Eating street food in foreign countries. I miss travel so much!

loose leaf tea

YD: Thanks, Laura. It has been so amazing to watch you grow a woman-owned business with so much intention and soul. We’re cheering for you!




pawprint chatsWould YOU like to be featured in a Pawprint Chat?

We’re always looking for business peers to feature in this series. Get in touch to find out more!

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