Brand messaging
Put your big idea into words that resonate.
Brand messaging is your verbal toolkit–don’t leave home without it. We’ll drill down into what makes your brand special and help you explain it clearly in just about any context. Because when your team, partners, supporters, and advocates are all barking in one voice, you’ll reach more ears with greater impact.
Brand messaging, the YellowDog way:
- Tone and voice guidance for clarity and consistency
- Your big idea, boiled down to a memorable, concise description
- Key messages to inform all of your content and conversations
Brand messaging FAQ
What does brand messaging include?
Our standard brand messaging packages begin with in-depth discovery to help us understand your personality and unique positioning. We’ll ask lots of questions, do our homework, and distill what we’ve learned into a shiny new brand description, key messages, and voice/tone guide.
What is a brand description?
Think of descriptive copy as your elevator pitch. We’ll hone your company description to be as clear, concise, and accurate as possible, offering the right entry points to your ideal clients. You’ll walk away with ready-to-go verbiage for social media taglines, partnerships, profiles, pitches, and cocktail parties.
What are key messages?
Key messages clarify the main things potential clients/partners should know about your brand. They cover inroads for potential clients and partners – what do people hear or take away from in-person interactions with you that makes them want to work with you? Let’s lay that out in your key messages so you can simplify and scale. You may or may not use key messages verbatim – think of these more as pillars that all of your other content supports in different ways. Key messages are what you want to tell potential clients–your other content can show them.
Why do I need a brand voice/tone guide?
Consistency, consistency, consistency.
Clarifying your brand voice and tone helps your entire organization to speak in one voice, protects against tone creep, and helps you own your unique personality. If your team is growing, having this guidance laid out early on will make onboarding new employees or outsourcing standalone projects smoother all around.
Let's make something together
If you’d like more guidance, our account managers are always here to help you through the entire process. Talk to someone today about your big idea and how we can help bring it to life.
