The Pawprint blog
This blog is where we riff on design trends, talk shop about the print trade, spotlight our favorite projects, give helpful branding advice, and fit in as many dog puns as possible.
Spring cleaning your brand kit
Katie O'Dell | May 20, 2026
Maybe you’ve found yourself in this position: you’ve got your logo. You’ve got a beautifully designed social post ready to
Bark it from the rooftops
Katie O'Dell | April 14, 2026
Content strategy is how you bring your positioning and key messages to life in the eyes of your audience….
Paws for positioning & make your messaging matter
Katie O'Dell | January 21, 2026
It’s tempting to jump straight from big-picture strategic plans to fun campaigns, tactics, posts, blogs–you know, the stuff people actually
Fetch better results
Katie O'Dell | December 16, 2025
Do you always feel behind the ball on marketing? Are there too many ideas floating around your organization without enough
Introducing the PawPup Shop: your new holiday happy place
Katie O'Dell | November 4, 2025
You know that moment when you finally find the perfect holiday card? The one that says exactly what you want
Dig first, bark later
Katie O'Dell | October 17, 2025
This intro to strategic planning will help you lay the groundwork for a year of intentional, impactful marketing. Step 1:
Accessible web design 101
Mary-Frances O’Dea | September 19, 2025
Accessibility starts with design. And when you design with inclusivity in mind, you’re not just following rules—you’re making the web
Paws for a cause: Meet Taylor Johnson of The Gathering Place
Jenny Mulligan | August 25, 2025
Today we’re chatting with Taylor Johnson (she/her), the community engagement manager at The Gathering Place—a Denver nonprofit that provides low-barrier,
Signed, sealed, direct mail delivers
Jenny Mulligan | July 25, 2025
Learn how to create impactful direct mail campaigns that speak directly to your audience…
How to maintain brand consistency as you grow
Katie O'Dell | June 13, 2025
To make sure you are ready to roll when opportunity strikes, we are breaking down the essential steps to maintain
25 ways to celebrate Pride in 2025
Abby Mulligan | May 22, 2025
Wondering how to celebrate Pride this June? Go to a drag show! Run in the Denver Pride 5K! Learn some
Trade show display design, explained
Jen Gauerke | April 17, 2025
Trade show display design fundamentals to stand out at your next event. Learn the 20-10-2 rule and convert visitors into