Too Haute Cowgirls is a Colorado-born, woman-owned business that creates perfectly giftable gourmet popcorn in a variety of distinctive flavors. Born out of respect for the gritty, tenacious attitudes of the women of the Wild West, Too Haute Cowgirls pays homage to the epicurean adventures the two co-founders encountered as they paved the way for women business owners like themselves.

Over the last decade, YellowDog has designed and built multiple bold branding moments for Too Haute Cowgirls, from their website and product packaging to their content marketing. As a fellow woman-owned business, YellowDog felt a connection to its mission to empower women in the workplace. When they came to us, Too Haute Cowgirls faced the challenge of gaining brand recognition in a crowded market. They didn’t have a clear brand identity, which was crucial for them to stand out amongst their competitors. We knew we needed to saddle up and get to work.

Lucky for us, YellowDog also had a clear understanding of Too Haute Cowgirls goal: to create a customer experience that embodied the unbridled cowgirl spirit of the Wild West. A partnership was formed, and we’ve never looked back.

Logo and identity. Our process began with designing a label-worthy logo that would infuse the brand’s Western roots into anything it touched. The result was a nostalgic representation of the era Too Haute Cowgirls was honoring, with enough contemporary appeal to look fresh and on-trend.

Package design. Gourmet popcorn this good needs designer packaging. To convey this addictive snack’s premium qualities, YellowDog’s graphic designers got straight to work on branded packaging that incorporated the new logo and identity, with five color variations for the classic five popcorn flavors.

Website design and development. To bring it all together, our team of web developers created a user-friendly, Shopify-enabled e-commerce website with a design that harmonized the brand’s online and offline presence. Using YellowDog-created branding assets, the website took on a life of its own – complete with subtle type and imagery that immediately signaled to customers the brand’s quality and heritage.

Organic content marketing. When it came time for marketing Too Haute Cowgirls, YellowDog developed a content strategy to gain Too Hot Cowgirls’ organic visibility to shoppers looking for Western-themed gift ideas. To complement a series of text-based longform articles, YellowDog refreshed the brand’s supply of Western-themed product photography and graphics. Using those, we developed supplemental Pinterest boards to increase discoverability on a highly visual social platform.

Just like classic Western films, YellowDog’s brand-building efforts have withstood the test of time. The logo, identity, and packaging design have been iterated on but remain largely unchanged since their makeover in 2020. With ongoing improvements and upgrades, the website continues to serve as a growth engine for direct-to-consumer online sales.

YellowDog’s organic marketing efforts continue to attract shoppers browsing the market for novelty Western-themed gift ideas – both on Pinterest and in general search. Our PR outreach also resulted in a feature in the industry trade publication Candy and Snack Today.

Locally crafted sweet-and-salty gourmet popcorn like Too Haute Cowgirls practically sells itself – but strong branding helps. Weaving together compelling touchpoints around the brand’s craftsmanship and heritage, YellowDog ultimately achieved its goal of creating a memorable, positive brand experience—both online and offline—for Too Haute Cowgirls. We’re glad they chose us to do-si-do!