Postcard printing and direct mail campaigns
Send it. Literally.
Postcard and direct mail campaigns are having a moment. Consumers with overstuffed email inboxes and screen fatigue will be surprised and delighted with a tactile touchpoint from your brand. Whether you’re running a stand-alone direct mail campaign or looking to amplify your digital message, a standout custom-printed postcard packs a powerful punch.
Postcard printing and direct mail campaigns, the YellowDog way
- Start-to-finish printing and campaign services, from design and production to launch and reporting
- Extensive print mailer options, from postcards to greeting cards to an entire suite
- Strategic list management, acquisition, targeting, and augmentation
- Response tracking through coupons, personalized landing pages, QR codes, or even custom phone numbers
Let's make something together
If you’d like more guidance, our account managers are always here to help you through the entire process. Talk to someone today about your big idea and how we can help bring it to life.
Postcard printing and direct mail campaigns FAQ
Do you have address lists for purchase?
We can mail to your personal list or work with you to source a list that fits your needs. We can filter by criteria such as:
- Zip code
- Radius
- Specific demographics
- Income range
- Many more!
Plus, you’ll own any list that you purchase for future use. It’s like building your friend list from a respectable distance.
What does a direct mail campaign typically cost?
All of the variation in the cost of mailers comes down to print and postage. Things to consider that impact pricing:
- Size of mail
- Weight of mail
- Stamp or endicia
- Purpose and business structure (nonprofits get a 15% discount!)
What is the standard USPS postcard size?
Standard USPS postcards need to be at least 3.5” x 5” and no greater than 4.25” x 6”. Some other popular sizes, like jumbo (6” x 9”), work great for mailing campaigns but are mailed at letter postage rates. Larger mailing packages will have their prices determined by weight, size, and quantity.
How do I prepare my addresses for a direct mail campaign?
If you have a list of addresses, please prepare them in a spreadsheet with each part of the name and address in its own column. Also, make sure the information is consistent. If you need additional help, we are happy to share an example with you!
What is the timeline for direct mail?
Once we have art and the address lists, the project should be printed and in the mail in about 7-10 days. This is longer than our normal printing times due to extra steps including:
- Mail merge
- Stamping, presorting, and delivery to the mail carrier
- Time in mail
Where can I download the templates needed for my project?
Templates for all of our products can be found on our downloads page.
