What is content strategy? It’s the art of creating high-value content assets, combined with the science of using a variety of partners and channels to drive measurable exposure, engagement, and conversion. We’ll research, strategize, and implement a content marketing program for businesses and organizations of any size.
Yes. Our first tier of deliverables is a research report and a strategic content marketing plan for your business, complete with a calendar, templates, and action items for your own marketing team.
However, if you’d like a turnkey, hands-off content marketing solution, we’d be happy to implement the plan and report on progress.
Although content marketing is an ongoing investment in high-value branded assets, it pays off more and more over time. Ultimately, the goal is to reach your audience on your owned and earned platforms, rather than paying more and more for Google and Facebook ads.
If your business is getting positive, sustained results from paid advertising on major online platforms like Google and Facebook, then content marketing may not be a necessary part of your marketing mix.
However, if you’re hoping to decrease your dependence on expensive paid advertising and grow your own audience more organically, then content marketing is key. Businesses of every size and budget can benefit from strategic content marketing campaigns.
YellowDog delivers sky-high agency-level marketing services at real-world prices. Like specialized marketing agencies, our team of professional marketers and creatives will give you a sharp advantage over your competitors. Unlike other marketing agencies, we’re approachable, loyal, and caring toward every client regardless of their size or budget. That’s why nonprofits and local businesses love us. We’re a local one-stop shop for all your print, design, and marketing needs. We’ve got you covered!
Our team will hold your hand through the process in our dogged pursuit of getting it right.
We deliver sky-high agency-level service to fit your real-world budget. Small businesses and nonprofits love us.
Choose a local Denver business with real people behind the website. Yes, we do delivery and rush orders.