Have you ever grabbed a last-minute item at the cash register, in line, or at the end of an aisle? If so, you know firsthand the power of point of purchase displays (known as POP displays). Compelling display materials can make the difference between a product sitting on a shelf or popping into the cart.
A point-of-purchase display (or POP display) is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the purchase decision is made.
The average POP display is a fairly affordable signage option and has proven to pay dividends in the end. However, as with all products, the more customized you make your display, the more cost is typically associated with that piece.
Retailers who use point of purchase displays – both permanent and temporary – report real positive boosts in revenue. Whether it be the eye-catching designs or promotional nature of the display, POP displays consistently boost sales.
Attract Impulse Buyers
The rise in impulse shopping has boosted the need for effective point of purchase displays, as these visuals are influencing buying behavior more than ever before.
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