How much difference does good product packaging make? That’s like asking how much difference a good book cover makes, or a good outfit on the first day of school. Our packaging design delivers on both stunning form and high functionality to delight your customer at those crucial moments in their wow-filled experience.

Product packaging, the YellowDog way

• Professional creative design
• Packaging designed to your brand identity like a tailored suit
• Nothing goes to production until you’ve approved a digital mockup or even held a physical mockup in your hand
• We’re a one-stop shop for the full packaging design process, from discovery and ideation to print production
• Come to us with your brand guide, or pair your packaging design with a complete brand identity buildout.

Your product, our packaging design expertise

What makes for good packaging design? We have all the elements in-house here at YellowDog. Speak with a senior designer on our team who has a soft spot in her heart for packaging (as well as a stack of beautiful examples in her portfolio). From there, we’ll go through the process of discovering your brand and products, then collaboratively iterating on the best packaging solution for you.

YellowDog’s packaging design approach

Whether your design needs are simple or complex, we can accommodate you! We’ve done everything from simple branded labels and tissue paper to full unboxing experiences for our clients. YellowDog believes that packaging shouldn’t overstate or distract, but rather surprise and delight the consumer on her journey with a product. We design for a balance of functionality and on-brand aesthetics, with consideration for environmentally friendly materials wherever possible.

Hands-on mockups and prototyping

Are you ready to envision your product at its packaging finest? No need to use your imagination. As part of our packaging design process, we will generate a set of images depicting what the product will look like in its new packaging. If you want to see it and hold it in your hands, we can even create a handmade sample package. We want to make sure you’re fully involved and satisfied in the design process.

The packaging design edge

What are the benefits of well-designed product packaging? In an increasingly digitized and ecommerce-driven world, it’s more important than ever to dress your physical products to impress. Effective packaging goes a long way to:

• Differentiate your product in a crowded marketplace
• Connect viscerally with your customer through touch
• Use shape, color, and messaging to enforce your brand identity
• Create a memorable opening/unboxing/unwrapping experience
• Express your brand’s values in the materials you choose