Client Goals
Colorado Network Staffing (CNS) is a Denver-based strategic staffing provider connecting local companies and government agencies with exceptional talent. Conceived twenty-five years ago in a time when employers still relied on the classifieds section of the newspaper to advertise their job openings, CNS’s brand image was caught between two wholly different eras. They came to YellowDog seeking a marketing and branding studio that could evolve their established yet outdated brand image. Of course, we were more than happy to help them reboot their look.
To bring their branding up to speed, CNS wanted to adapt their current logo and reimagine it for today’s job market. They also desired a revamped website, with a suite of tailored, educational content that would provide value to their site users, and keep them coming back for more. As we updated their site’s look and structure with new features and content, we began to slowly but surely nail down the feel of the more modern, 21st century staffing agency that CNS embodies.
Our Process
Web Design and Development: CNS desired a contemporary, user friendly website that would position them as a leader in the staffing industry, instead of a lagger.
Through a detailed audit, YellowDog’s web team identified problems within CNS’s existing site structure, that were causing their website to rank poorly. To correct this issue, our web team worked to decrease the number of landing pages and focused on adding efficient keywords that would boost SEO. The revamped website would marry the new and improved content strategy with the functionality a staffing website needed.
Marketing – Web Content, SEO, and Analytics: Our marketing team then took advantage of CNS’s newly designed website and began formulating a plan to increase site traffic, drive visibility and raise brand trustworthiness. A plan was put into action: increase the amount of qualified leads to the website, through additional strategic content that would be engaging to their audience. Since CNS has been engaging with their audience through content marketing for the past three years, we dove deep and evaluated existing web traffic analytics that clued us into what was working and what wasn’t.
With this knowledge in hand, we got to work, writing long form content for CNS’s website on subjects using specific keywords that were most relevant to their user base. We also developed a content calendar targeting two search opportunities per month, aligning the plan with CNS’s brand and business goals.
Outcomes
Our work for CNS has resulted in a new website that not only visually represents the brand’s durability, but also integrates their staffing expertise and recruiting efforts together. The site is filled with rich, educational content geared towards their specific target markets of job seekers and employers, and guides visitors through the website funnel.
Through longform articles in CNS’s revamped blog, we have helped CNS rank higher for certain niches in areas such as accounting job placement, and in utilizing sponsored content in local business publications, we have also increased their brand awareness.
In the end, our expertise in website design and development coupled with CNS’s extensive industry knowledge created a strategic website solution that not only positions them as a leader in the staffing industry, but a customer-first, service-driven company.
by YellowDog.
