Client Goals
When the Director of Marketing at Birdcall stumbled into YellowDog’s offices on a whim, we knew it was fate. She was looking for a web developer and print supplier who could create an easy-to-use, online ordering portal that each of the locations could access to reorder branded print supplies such as stickers and signage.
As Denver’s fastest-growing chicken sandwich franchise, Birdcall’s brand concept is all about a streamlined, tech-forward experience for its chicken-craving customers. It wanted nothing less for each of its location managers. Their goal was to create a simple online order and fulfillment system that would help keep each location consistently branded and well-stocked.
Our Process
Web
Birdcall was one of YellowDog’s very first portal clients. Our web design team took on the challenge of building their internal POS website back in 2022. That first-generation web portal enabled each branch to easily restock their print essentials online, anytime. It worked like a charm. So when we began offering custom portals backed by made-for-print software, Birdcall was our first, well, call. We migrated their print products to our own portal, and Birdcall’s virtual print shop version 2.0 was born.
Our team also helped Birdcall with their customer-facing website, assisting with custom graphics implementation for special occasions such as holiday promotions and new product launches.
We’ve helped Birdcall with their signage needs, printing everything from custom window decals to table stands and posters. We also help keep their delicious chicken sandwiches properly labeled by printing custom order stickers and labels, as well as branded stickers to give out to their most loyal fans. Over time, YellowDog has become Birdcall’s primary print provider, fulfilling all of the new orders that their team places on their new website portal.
Marketing
We helped Birdcall spread its message of a modern chicken sandwich experience with the help of one of the most successful direct mail campaigns in the history of YellowDog. By designing and mailing a free chicken sandwich mailer, we were able to help Birdcall crush industry standards by bringing in 18% of our targeted audience. The campaign was so successful that we later replicated the concept by handing out “golden tickets” in the form of business cards.
Outcomes
When Birdcall came to YellowDog, they were simply looking for someone to build them a custom supply ordering website. Little did they know, we would ultimately become their local go-to for any marketing support, from digital to print.
The outcome of our print and web work has helped Birdcall create a consistent, streamlined ordering process for their team that we continue to refine and improve as new technologies are introduced. We’ve also provided a range of custom marketing materials and print assets to keep their locations always on-brand. Winner winner … chicken dinner?
by YellowDog.
